Move The Fridge: When Two Worlds Meet: How Corporate-Startup Synergy Becomes Competitive Advantage

​For years, startups and corporations have been viewed as operating in different worlds—one optimized for speed, the other for scale. But as innovation cycles accelerate, neither can succeed alone. Increasingly, the companies that stay ahead are those that know how to bridge both worlds.

​Join us for a fireside chat featuring Carl Cruz, President and CEO of Globe Telecom, and Sam Gadodia, CEO and Co-founder of LotusFlare, as they unpack how a corporate-startup partnership evolved from adopting new technology into building a long-term strategic advantage. Through the Globe × LotusFlare story, we’ll explore what it really takes to move beyond innovation theater, build trust across organizations, and turn emerging technologies into lasting business impact.

​What we’ll cover

​Why corporates are increasingly partnering with startups—and what both sides need to create partnerships that deliver real business value.

​How organizations identify technologies worth betting on, embed innovation into the business, and balance startup agility with enterprise scale.

​The hard truths, common pitfalls, and practical lessons from building one of the region’s most successful corporate-startup partnerships.

​Who Should Attend

  • ​Startup Founders
  • ​Corporates
  • ​Investors
  • ​Startup Enablers
  • ​Academe

About the Speakers

​Carl Raymond Cruz is the President and Chief Executive Officer of Globe Telecom, Inc., the premier digital solutions provider and leading mobile brand in the Philippines. A transformational leader with over 30 years of global experience, Carl specializes in steering large-scale organizational turnarounds, scaling businesses within competitive landscapes, and driving digital inclusion across emerging markets.

​Prior to taking the helm at Globe, Carl established a distinguished track record of executive leadership across Asia and Africa in both the telecommunications and fast-moving consumer goods (FMCG) industries. He served as Chief Executive Officer and Managing Director of Airtel Nigeria, overseeing one of the largest and most critical operations within the Airtel Group, serving a subscriber base of over 60 million. This followed a celebrated 30-year career with Unilever, where he held various senior leadership roles across highly competitive environments in the Philippines, India, and Thailand, ultimately serving as Chairman and Managing Director of Unilever Sri Lanka, as well as Managing Director of Unilever West Africa and MD/CEO of Unilever Nigeria, where he successfully directed cross-border operations spanning Nigeria, Ghana, and Francophone Africa.

​An alumnus of De La Salle University with a Bachelor’s degree in Marketing Management, Carl is highly regarded for his ability to cultivate high-impact teams, foster collaborative corporate cultures, and champion sustainable development. He brings a unique global perspective and operational agility to his leadership, dedicated to establishing Globe as the Philippines’ most trusted digital brand while delivering long-term value to its stakeholders.

​Sam Gadodia is the CEO and Co-Founder of LotusFlare, a leading software company reshaping the telecommunications industry with its AI-powered, cloud-native SaaS solutions. Under his leadership, LotusFlare simplifies technology and customer experience for top-tier mobile operators.

​A veteran of the digital growth space, Sam previously scaled international user bases as part of the Facebook Growth team and oversaw global expansion as the COO/CFO of TeleSign. He holds an MBA with distinction from Harvard Business School and multiple engineering degrees, blending technical expertise with deep operational leadership.

Program flow
5:00 PM Doors are open to guests; networking and raiding the Kickstart Fridge begin!
6:30 PM Panel + Q&A
7:30 PM End of Program: Closing Remarks; Networking resumes
9:00 PM End of Raid The Fridge

About the organizer

​Kickstart Ventures owns and organizes Raid The Fridge, the longest-running monthly startup networking and learning mixer for the Philippine startup community of founders, investors, and entrepreneur-enabling organizations since August 2012.

​Driven by its vision to shape a better future, Kickstart Ventures invests in tech startups that future-proof businesses and solve real-world problems through sustainable and holistic innovation. The corporate venture capital firm of one of SEA’s leading conglomerates, Kickstart Ventures has 71 investments globally, led by 140+ founders, and it advises the Ayala Corporation Technology Innovation (ACTIVE) Fund, the largest venture capital fund to come out of the Philippines.

Wednesday, August 19th, 2026
5:00 PM to 9:00 PM

Globe Tower
32nd Street corner 7th Street
Bonifacio Global City, Taguig 1634


luma.com/RTF156

iThink hackathon launched to enable Filipino talents develop digital solutions at Philippine Startup Week 2024

MANILA, Philippines — November 12, 2024 — With a mission to harness Filipino entrepreneurship and tech innovation to fuel collaborative advancement, ISLA Camp (ICP Hub Philippines) has launched the sixth edition of the iThink Hackathon as a flagship event of the Philippine Startup Week 2024 (PHSW24). (more…)

DOST, DTI, DICT join forces to ignite Filipino innovation at the Philippine Startup Week 2024

Ribbon-cutting and opening of the Philippine Startup Week 2024

MANILA, Philippines – November 11, 2024 – The Innovative Startup Act (ISA) Steering Committee led by the Department of Science and Technology (DOST), the Department of Trade and Industry (DTI), and the Department of Information and Communications Technology (DICT) are teaming up to showcase Filipino innovation and entrepreneurial excellence at the 6th Philippine Startup Week 2024 (PHSW24), happening from November 11th-15th, 2024, in collaboration with the Strategic and Collaborative Alliance for Leveraging Ecosystems of Startups-National Capital Region (SCALE NCR). (more…)

Philippine Startup Week 2024

Philippine Startup Week 2024

Philippines’ Largest Startup Conference

Philippine Startup Week will have its sixth run this coming November 11-15, 2024! This nationwide conference will once again bring together the local startup community and continue to highlight various sectors, entities, and Filipino high-potential startups contributing to the growing Philippine startup ecosystem during the week-long event.

Philippine Startup Week 2024 (PHSW24) is aimed at engaging startup founders, investors, corporates, academia, media, and government agencies to promote collaboration, innovation, and the available support to further grow the Philippine startup ecosystem.

We are inviting everyone to join us at the country’s largest 5-day startup conference!

PHSW is organized around five dynamic tracks, curated to help attendees discover sessions and activities tailored to their specific interests.

Since its inception in 2019, Philippine Startup Week continues to be the biggest startup conference in the country, initially spearheaded by the founding organizers—the Departments of Science and Technology, Trade and Industry, and Information and Communications Technology together with QBO Innovation Hub and other private agencies.

Monday-Friday, November 11th-15th, 2024
9:00 AM to 7:00 PM

Blue Leaf Events Pavilion
100 Park Avenue, McKinley Hill Village
Fort Bonifacio, Taguig 1633


phstartupweek.com

SaaScon

SaaScon

Accelerating the Country’s Digital Revolution with B2B SaaS

Marriott Grand Ballroom, Newport City
April 17, 2024

SaaScon PH is the highly anticipated second run of the biggest B2B SaaS conference in the country. This event will bring together over 1,000 SaaS leaders, founders, and investors for a whole day of networking and knowledge-sharing.

It’s your chance to connect with industry peers and get exclusive access to solutions showcases from up-and-coming SaaS startups!

Why attend?

  • Gathered close to 900 attendees with the biggest and brightest minds from the tech and business landscape. The 2024 event will be bigger and better!
  • Enjoy an action-packed agenda and learn about the latest trends in the B2B SaaS and AI landscape, alongside fellow industry leaders.
  • Perfect networking opportunity for founders, investors, customers, and the media.

Wednesday, April 17th, 2024
7:45 AM to 7:00 PM

Grand Ballroom, Manila Marriott Hotel
2 Resorts Drive, Newport World Resorts
Baranggay 183, Pasay 1309


saascon.ph

DTI invites creative startups to jumpstart businesses with IDEA, ADVanCE programs

24 January 2024 Manila, Philippines – The Department of Trade and Industry, through the Competitiveness and Innovation Group (DTI-CIG), is looking for creative startup companies to onboard to their two programs designed to support and strengthen the creative industries in the Philippines. (more…)

PetPal launches PH’s first all-in-one pet care super app

In yet another industry-first, 917VenturesPetPal, a front-runner in pet care in Southeast Asia, has unveiled their all-in-one pet care super app. The platform serves as a mobile version of their comprehensive pet care solution. (more…)

RAID THE FRIDGE: Open Mic Night!

Open Mic Night is back for the third time!

After two experimental runs in 2023 where we saw 26 founders pitch their businesses, we are making Open Mic Night a permanent theme of Raid The Fridge twice each year. 🙂

Why Open Mic Night?

We are here for you with an Open Mic Night so founders can kick off 2024 with a solid startup hustle!

We want startup founders to meet and connect with fellow founders and investors — angels, venture capitalists, and business leaders to introduce and grow their networks and businesses.

Our previous two Open Mic Night sessions did lead to solid connections — an angel investor meeting and later funding a seedstage startup, and a startup founder meeting and later signing up new clients.

Pitching at Open Mic Night

To pitch your startup, all you have to do is sign up HERE.

You will, however, need the passion and right preparation for your elevator pitch of five (5) mins to a crowd of angel investors, venture capitalists, operators of incubation/acceleration programs, startup-focused service providers, mentors, and a community of experienced startup founders and successful entrepreneurs.

Please note that we will need to limit the number of speakers and we will give priority to startup founders who will submit their elevator pitch deck before the actual event.

What You Should Prepare

Your five-minute elevator pitch deck.

We leave it up to you if it’s a pitch for funding, a pitch for customers and partners through a product demo, or a pitch for talent and other critical business goals.

Raid The Fridge is here to provide the floor to get you the exposure you want, and practice answering questions from a friendly audience! Our Open Mic Night is your opportunity to refine your pitch, increase your network, and move forward with your startup.

Come join us: we will refill our Fridge with beers and you can swap startup stories, make new friends, and reconnect with old friends!

Your Fridgemaster,
Pia

Thursday, January 25th, 2024
5:00 PM to 10:00 PM

55 Paseo de Roxas
Urdaneta, Makati 1225


raidthefridge.doorkeeper.jp/events/168317