Manila, 30 August 2024 – Zoho Corporation, a leading global technology company, recognizes the significant growth opportunities for Philippine businesses through effective software solutions. According to Statista, leveraging digital technologies could unlock US$101.3 billion in annual economic value by 2030 in the Philippines. However, the digital skills gap among the workforce remains a key challenge. As Zoho continues to innovate with new product features and artificial intelligence (AI) enhancements, it remains crucial for us to engage customers actively, ensuring their employees are equipped with the necessary skills to maximize the benefits of our solutions.

This year, Zoho has intensified its training and outreach initiatives to enhance the technological capabilities of employees in Philippine businesses. Zoho CRM, the company’s flagship product for managing sales processes and customer relationships, hosted a Customer Experience Workshop in Manila. This event trained over 100 attendees, helping them explore the software’s extensive features and set up automated workflows to improve process efficiency. Beyond Manila, Zoho expanded its reach by organizing “Discover Zoho,” an introductory workshop highlighting key Zoho products, in Cebu. Additionally, Zoho participated in DEVCON’s 2024 Summit in Mindanao, further extending its engagement with the local tech community.

Zoho’s user conference, Zoholics, convenes in Manila with the biggest attendance in South East Asia

In constant effort to engage more closely with customers, Zoho hosted its annual user conference, Zoholics, on August 30, 2024, at EDSA Shangri-La in Manila. The event featured four distinct tracks covering customer experience, developer tools, collaboration solutions, finance, human resources (HR), and various other applications essential for business operations. Attendees benefited from insightful presentations by Zoho’s product teams, live demonstrations of product updates, and engaging customer panels where Philippine business owners shared their experiences with Zoho solutions.

With over 400 attendees, the Manila edition of Zoholics remains Zoho’s most highly attended event in the region. This underscores the vibrant enthusiasm within the Manila business community for discussions on digital transformation and their proactive search for support across various Zoho products. This event culminates Zoho’s extensive local engagement initiatives in the Philippines, facilitating direct interaction between users and our product teams. It serves as a cornerstone in nurturing stronger relationships with our clients and partners.

Zoho’s enhanced top products in the Philippines

In the dynamic business landscape of the Philippines, Zoho’s suite of products continues to thrive, with year-over-year customer growth exceeding 20%. Zoho is positioned as a trusted partner for businesses embarking on their digital transformation journey. For more than a decade, Zoho has integrated AI (Zia) across its product portfolio, leveraging proprietary technology hosted on its private cloud to drive Generative AI capabilities within Zoho solutions now. The key products favored by businesses in the Philippines include:

1. Zoho CRM: Streamlining customer relationship management and sales processes, Zoho CRM enhances interactions with customers. Powered by Generative AI, users can extract and summarize key information from customer records, provide predictive deal analysis, create personalized emails and templates, and perform grammar checks, among other functionalities. Attendees at Zoholics Manila will also be the first users in South East Asia to preview CRM for Everyone, a new update to Zoho CRM that will help businesses improve the customer journey, by reducing communication gaps, shorten turnaround time and improve the quality of customer experience that can be delivered by existing teams.
2. Zoho One: Offering an integrated suite of over 40 applications, Zoho One is the preferred choice for organizations seeking comprehensive solutions to streamline operations and enhance productivity.
3. Zoho Workplace: Empowering teams with collaboration and communication tools, Zoho Workplace supports efficient teamwork and project management. Generative AI enhances productivity tools by suggesting headlines, titles, improving word choices, punctuation, and content length in documents. Additionally, users can ask questions within Writer and seamlessly integrate answers.
4. Zoho Desk: Ensuring exceptional customer support and ticket management, Zoho Desk enables businesses to deliver superior service. Leveraging Generative AI, customer management agents can automatically summarize tickets, analyze customer mood based on tone, generate replies from knowledge base articles, and more, significantly boosting agent effectiveness and efficiency.
5. Zoho Creator: Enabling businesses to develop custom applications without coding, Zoho Creator provides flexibility and customization tailored to unique business needs.