Zoho delivers strength and value upmarket by investing in go-to-market services, new products, platform enhancements, and initiatives across AI and privacy
Philippines – May 5, 2023 – Zoho Corporation, a leading global technology company, today announced sweeping investments across its entire portfolio to accelerate upmarket momentum after a three-year, 65% CAGR in mid-market and enterprise segments, which now represents one-third of the entire business. The company now boasts more than 90 million users across more than 600 thousand global businesses of all sizes.
“With our strong DNA as a technology platform company, we have been able to steadily improve our maturity and readiness for large organizations by investing in adjacent areas,” said Sridhar Vembu, CEO of Zoho Corporation. “Our humble roots in SMB have helped us systematically build powerful software with strong everyday usability. Across our products, extensibility, usability, packaging, and go-to-market solutions. Today’s announcement serves as a testament to that goal, helping our customers adopt more of our software, add new capabilities, extend our platform to suit their granular workflows, and get ready for the future. Whether customers buy our software for one department or the entire organization, one workflow or a collection of customer journeys, the experience with Zoho will be far simpler than with any other large vendor.”
Zoho is announcing critical investments tailored to mid-market and enterprise businesses across go-to-market services, new products, platform extensibility, AI, and privacy & security. These investments are aimed at transforming enterprise customer experience and systematically enabling customer success.
Go-to-market investments
EBS: Zoho’s dedicated professional services organization, Enterprise Business Services (EBS), serves large organizations by providing expertise across solutions engineering, account management, and customer success. Zoho’s EBS currently serves dozens of global customers across verticals, including financial services, automotive, manufacturing, and aviation. To help enterprise businesses successfully manage their technology stack in today’s economic climate, Zoho is committed to growing the EBS group across skills, industry depth, and regional presence.
New SI Partnerships: Over the last three years, Zoho has put in place a roster of partnerships with powerful technology consulting companies, including Tata Consultancy Services, Deloitte, PricewaterhouseCooper, Infosys, Tech Mahindra, Hexaware, and Wipro, to help large organizations implement Zoho’s technology and make the most out of its value. Through centers of excellence, Zoho will continuously collaborate with these partners to refine its own platform, establish solutions for a variety of industries, as well as develop best practices for customers.
Transnational Localism: A strong regional expansion effort helped Zoho maintain its business growth and its commitment to customers right through the pandemic. In the last year, Zoho has accelerated this effort, adding new regional offices around the world to cultivate account management capabilities regionally and better serve the priorities of large organizations.
Global Procurement: Customers can now pay Zoho in over 15 currencies worldwide, and this number is growing. Zoho is therefore able to support large global procurement efforts, which are typical for enterprise organizations with various degrees of regional operations, through a unified procurement stream leveraging multi-currency invoicing.
Platform investments
Marketplace Expansion: Launched in 2016, Zoho Marketplace allows businesses to extend Zoho and integrate it with incumbent software—all without the need for IT or engineering skills. It now offers over 1,800 extensions and has surpassed over 1 million installations. Large organizations can also create private extensions to address the nuances of their workflows and deploy them to Zoho applications through Zoho Marketplace. Zoho’s network of partners have been trained and certified to have the skills for this extensibility. Zoho Marketplace receives over 30,000 new monthly installations, demonstrating the strength, interoperability, and value of this expanding ecosystem.
No-code and Low-code Extensibility: The key value of Zoho’s no-code and low-code impact on deployments is simplicity and agility. Large organizations can go live faster with much less ongoing effort and lower overhead to maintain their deployments. Zoho brings low code capabilities to accelerate every stage of the deployment, such as UX design (Canvas), data collection (Wizards), workflow orchestration (Blueprint and Flow), powerful access control (Zoho Directory), and custom applications (Creator), helping businesses implement solutions at a rapid pace and maintain them efficiently. Zoho’s underlying scripting language support powers this practical extensibility, while Zoho Marketplace helps simplify the deployment and management of these extensions.
New applications and enhancements
Contract Management Software: Introducing Zoho Contracts, a comprehensive contract lifecycle management solution, which improves governance and mitigates business risk by centralizing contract authoring, approval, negotiations, and signatures in one private and secure solution. Combining full visibility into each action in the contracting process with Zia, Zoho’s powerful AI engine, which can trigger reminders and automate workflows, Zoho Contracts enables large organizations to simply and precisely manage this complex, multi-step process to drive new business and growth.
Data Transformation for CX: Zoho DataPrep is now deeply integrated with Zoho CRM, allowing users to transform, cleanse, and format customer data within their CRM system for analytics, machine learning, migration, and warehousing. Leveraging the power of this new integration, users can weed out duplicates and validate information en masse, making data migration from third-party CRM systems easier and more precise.
Security and privacy investments
Identity & Authentication: Introducing Zoho OneAuth, a comprehensive multi-factor authentication application, which now includes Smart SignIn and Passkey Support, enabling automated cross-device user login and account access assistance. OneAuth is today and all-in-one, powerful solution that ensures the highest threshold of privacy and security while enabling simple account access for authorized users wherever they are and on any device.
Directory Management: Zoho Directory is a secure platform for workforce identity and access management supporting 250+ pre-built integrations. Zoho Directory’s Authentication and SignOn module has been proven with over 100 million users from Zoho and ManageEngine, serving the needs of multi-nationals including Disney, AT&T, and Sony.
Privacy-focused Web Browser: The launch of Ulaa, Zoho’s privacy-first web browser with built-in ad and tracker blockers, protects users from threats of data breaches, phishing, and malware attacks. Ulaa is the next step in Zoho’s long-standing commitment to privacy — protecting consumers and businesses alike — by proactively addressing potential threats every time a user goes online. The web browser comes equipped with features that allow for privacy customization, built-in user profile modes, and integrated productivity tools to provide full functionality while keeping user data safe and secure.
AI investments
Generative AI: Zoho is announcing considerable investment and innovation around its upmarket AI strategy and implementation. Today, the company has launched ChatGPT for Zoho, marrying the strength of OpenAI’s external generative AI software with Zia, Zoho’s powerful internal AI engine. This integration bridges the gap between public, external information and intelligence with private, internal data, allowing organizations to drive insights and automate actions based on a full view of the market.
ChatGPT for Zoho allows new and existing Zoho customers to seamlessly access the power of generative AI across Zoho’s applications, beginning with Desk, Social, Writer, Mail, Assist, SalesIQ, and Landing Pages. This integration allows users to tackle the essentials of content creation through its conversational AI model, with future plans to address other models, including image creation, translation, and speech-to-text.
Zoho’s Native AI: The scope and capabilities of Zoho’s internal AI engine, Zia, has broadened considerably, availing large organizations scalable, conversational (through Ask Zia), and intelligent report analysis, sales predictions, prescriptive actions, grammar and translation services, anomaly detection, unified search with org-wide context, and a long list of other applications — all aimed to improve productivity, efficiency, and privacy of mid-sized and enterprise businesses.