Putting customer first is key to successful CRM implementation, higher engagement — IP Converge Data Services, Inc.

Customer Relationship Management (CRM) software is gaining strong momentum in the global business arena. According to the latest enterprise software forecast from Gartner, CRM will have a global market revenue of $36.5 billion this 2017. The same report also shows that CRM has a 15.1% CAGR (compounded annual growth rate) from 2012 to 2017, outpacing all enterprise software categories. According to IPC, a pioneering cloud and data center services provider, these figures reflect the aggressiveness of today’s businesses in terms of boosting customer engagement. However, the company cautions that despite the increase of global CRM adoption, some businesses struggle in (more…)
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